Equinox Agency helps the event actors in the development of their visibility and their brand image.

Q: How do you work at Equinox Agency ?

First, we will analyse your needs and then if needed an audit of your communications can be planned.Once this analysis is done, we will send you a strategic proposition, a commercial offer that will be in alignment with your needs and that will be created just for your brand, your team or your event.

Q: In which languages do you work ?

Thanks to our expertise and experience, Equinox Agency is bilingual in French and English.We can work in France as well as in an international environment and we can create content and campaigns in both French and English.

Equinox Agency, your 360 communications and media relations agency is here to bring your ambitions to life. Based in Le Mans (72, France) and thanks to more than 7 years of expertise, our agency has a strong connexion with the Motorsport industry.

Whether you are a team, a driver, an event promotor, an athlete, a museum, or any other organisations we are ready to take on the challenge of increasing your visibility and answering to your communications needs. We will be here to help you every step of the way.

At Equinox Agency, your success is our priority.

Equinox Agency

Our expertise

Consulting & strategy

Media relations

Social media & Digital

Thanks to our expert partners :

Our partners

Thanks to a strong partners network we can source for you the perfect experts that will be able to capture your most valuable moments :

At the wheel

of Equinox Agency

Sophie Liger

Director

Thanks to more than 7 years of experience in Motorsport and after being the European Le Mans Series communications and media manager I decided to launch Equinox Agency in January 2022.

The creation of this 360 communications and media relations agency allowed me to come back to the core of the action and to be closer to brands and event promotors to help them in the development of their communications.

Passionate about motorsport since I’m young and thanks to my experience, I became an expert in this area and I aim to meet new challenges in other areas thanks to the network of experts I’m working with.

My experts partners

Lucie Hardy

Communications and multisport
media relations specialist

Jason Vian

Content creator, photographer,
videographer and graphic designer

Proximité · Expertise · Engagement · Bienveillance · Proximité · Expertise · Engagement · Bienveillance · Proximité · Expertise · Engagement · Bienveillance ·

Q & A

How do you work at Equinox Agency ?

First, we will analyse your needs and then if needed an audit of your communications can be planned.

Once this analysis is done, we will send you a strategic proposition, a commercial offer that will be in alignment with your needs and that will be created just for your brand, your team or your event.

In which languages do you work ?

Thanks to our expertise and experience, Equinox Agency is bilingual in French and English.

We can work in France as well as in an international environment and we can create content and campaigns in both French and English.

Do you travel and go onsite for an event ?

According to your needs and the kind of mission that we are asked to do we can come onsite during an event, and we can travel all over the world depending on where the event you are participating in or you are organising is.

Do have I to pay for our first meeting to discuss about my needs ?

The first exchanges, the evaluation of your needs and the quotes are free.

At Equinox Agency your needs are at the heart of our strategy, this is why it is important for us to take time to get to know you and understand your issues in terms of communications.

They trusted us

and they talked about us

It was a real pleasure to work with Sophie who has the professional and human qualities of a great communicator !

Moreover, her expertise and knowledge of motorsport were strong added values to our collaboration. I hope to see her again somewhere soon.

Nathalie

DS Performance Communications Manager

I have been working alongside Sophie for four years while visiting various racetracks around Europe. There is absolutely no question that Sophie's professionalism, attention to detail, helpful nature, and experience have collectively made my job and life much easier (motor sport photography and video production).  

From pre-race coordination and communication, to track arrival and a flawless credentialing process, no matter how busy or chaotic a situation might seem, Sophie has always been available to give direction and support that helped me get my job done. 

As a result, Sophie has succeeded in directly impacting the broad and deep coverage that the events she was working for deserved.

Michael

Filmmaker and branding professional

Sophie has a great expertise and passion for motorsport.
Those two qualities are valuable assets when it comes to create content on a specific topic.
Her experience and vision of the sport are also key assets for the delivery of her work.

Jean-Baptiste

Automobile Club de l’Ouest media and content manager

In 2022, Sophie was part of a five-people editorial team I created for a special project for the 24 Hours of Le Mans official website dedicated to the Centenary of the race.

140 articles were published from October 2022 to June 2023 and Sophie wrote 11 of them on various subjects as women in Motorsport, the famous starters of the race, the official speakers or the history of the race directors. Thanks to her human, relational and editorial qualities, Sophie met perfectly with the editorial goals set for the official website, with a special attention for the non-specialist readers.

As translator of the European Le Mans Series website, I had the chance to work for more than 5 years with Sophie when she was in charge of the communications of the championship. This is why it was I naturally ask her to join my team for this project around the historical celebration. And for sure, if the opportunity arise, I will once again ask her.

Jean-Philippe

Freelance writer and translator

Equinox Agency

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